now that i've got your attention, do you know which 2013 super bowl commercial ended up on top? there's only one real ranking, "u.s.a. today"'s ad meter. could i please stop standing next to these two? i'll show thu year's best and worst in a minute but first a little history. u.s. d.a. has been -- "u.s.a. today" has within ramping the ads for 25 years. this year thousands rated them online. remember this one? >> we are going to the super bowl. >> reporter: that was the first champ, an ad for american express in 1989. since then these have ranked big. >> humorous ads, entertaining ads, anything that's a little bit over the top or buzz worthy tend to do well. celebrities, animals, babies all do well. >> reporter: will they this year? well, first the bad. >> together they're perfect. >> reporter: this one people didn't like. now the top three. number three. >> god made a farmer. >> reporter: the farmer, an ad for dodge ram.